# Search Console: Lost clicks

> Pages that lost a noticeable share of their Google clicks, the last 28 days against the 28 before. Each comes with the reason the numbers point at, the queries it lost, and, where the crawl has one, the crawl's own reason.

Describes GLLmolfar 0.9.22, checked 2026-11-01. Canonical page: https://www.getlooploop.com/gllmolfar/docs/gsc-lost-clicks

- **Where:** GSC › Lost clicks
- **Mode:** Simple and Pro
- **Built from:** The saved Search Console report (last 28 days and the 28 before) and the open crawl
- **Changes:** On Refresh

## On the screen

The picture shows the empty state: in this period no page of getlooploop.com lost enough clicks to be listed. With losses, the panel item carries their count, and the report shows a row of reason chips and a table.

![The Lost clicks report of the GSC section in GLLmolfar for getlooploop.com, with no page listed](https://www.getlooploop.com/images/gllmolfar/docs/gsc-losses.webp)

Numbered parts of the screenshot:

1. **Lost clicks in the panel.** Carries the number of pages listed, when there are any.
2. **The two periods.** The 28 days compared with the 28 before, whatever period the head shows.
3. **Nothing lost.** **No page lost a noticeable share of its clicks.**

## Which pages are listed

“A page is listed when it had at least 10 clicks before and lost 30% of them, and at least 5.” The line under the table says so, with **Showing N of M.** (up to 100 rows).

## With losses

| Block | What it shows |
| --- | --- |
| Reason chips | One chip per reason with its number of pages, most first, and **Export**, which saves every row. |
| Address | The page. Under it, **Lost queries**: up to three, each with its position before → now, or **gone**. |
| Reason | The reason the numbers point at, and beside it what this crawl found at the address. |
| Clicks, Impressions, Position, CTR | Before → after for each, with the change in clicks. |

| Reason | What it means |
| --- | --- |
| Gone from search | No impressions in the last 28 days: the page left Google's results — removed, redirected, noindex, or no longer ranked. |
| Position fell | The average position is two places or more worse: another page — yours or a competitor's — took the place. |
| Lower CTR | Impressions held, clicks did not: the snippet, or what now stands around it in the results (ads, AI answers, rich results), draws fewer clicks. |
| Less demand | Impressions fell 30% or more at the same position: fewer people search for it — the season, or the topic. |
| Several causes | Clicks fell with no single cause in the numbers: a little position, a little demand, a little CTR. |
| From the crawl | An error status, **Redirected**, the reason the page is not indexable, or **Not found by the crawl**. Nothing when the crawl found the page indexable. |

The same losses appear as **Lost in Google** on the [Overview](https://www.getlooploop.com/gllmolfar/docs/overview) and as **Lost clicks** on the [Heat map](https://www.getlooploop.com/gllmolfar/docs/heat-map).

## States and messages

- **None** — the app says: "No page lost a noticeable share of its clicks." No page passes the rule above.
- **Old report** — the app says: "This report was fetched before losses and cannibalization were added. Press Refresh to fetch it again." A report saved by an older version.

## Related pages

- [Search Console: Performance](https://www.getlooploop.com/gllmolfar/docs/search-console.md): GSC › Performance: Google clicks, impressions, CTR and position read-only, kept on this computer and shown with their date when you are offline or signed out.
- [Search Console: Pages](https://www.getlooploop.com/gllmolfar/docs/gsc-pages.md): GSC › Pages: each page's Google clicks, impressions, CTR and position, its top query, its state in the crawl, and crawled pages Google never showed.
- [Search Console: Cannibalization](https://www.getlooploop.com/gllmolfar/docs/gsc-cannibalization.md): GSC › Cannibalization: queries for which Google showed two or more of your pages, with each page's clicks, share of impressions and position.
- [Overview](https://www.getlooploop.com/gllmolfar/docs/overview.md): The Overview tab after a crawl: the health score, six counters, what to fix first, response codes, indexability, site depth, topics and earlier crawls.
- [Heat map](https://www.getlooploop.com/gllmolfar/docs/heat-map.md): Site › Heat map: the crawl's folders as tiles sized by pages and coloured by pages without problems, problems per page, Google clicks or lost clicks.