# Search Console: Visualisation

> The period's queries drawn instead of listed: the words they are made of, how they spread over position, CTR and impressions, position against CTR with the queries one step from more clicks, how concentrated clicks are, query length, and brand and questions against the rest.

Describes GLLmolfar 0.9.22, checked 2026-11-01. Canonical page: https://www.getlooploop.com/gllmolfar/docs/gsc-visualisation

- **Where:** GSC › Visualisation
- **Mode:** Simple and Pro
- **Built from:** The queries the saved report already holds; nothing is fetched
- **Changes:** With the period, and on Refresh

## On the screen

The charts follow the period buttons in the shared head (see [Performance](https://www.getlooploop.com/gllmolfar/docs/search-console)). The first is the treemap of words; the others follow below it.

![The Visualisation report of the GSC section in GLLmolfar for getlooploop.com, with the treemap of words in queries](https://www.getlooploop.com/images/gllmolfar/docs/gsc-viz.webp)

Numbered parts of the screenshot:

1. **Period.** The dates against the period before, and when the report was read.
2. **Basis.** How many queries Search Console lists for the period and their share of its clicks. Google leaves out rare queries.
3. **Words in queries.** Every query split into words; a word's tile adds up the queries that contain it.
4. **Clicks, Impressions, Queries.** What the tiles are sized and shaded by.
5. **A word.** Darker for more. Click it to see **Queries with “{word}”**.
6. **Placeholder names.** Competitor names in queries are replaced in this picture.

## The charts

| Chart | What it shows |
| --- | --- |
| Words in queries | A treemap of the words in the queries, without words that carry no topic. Sized by clicks, impressions or the number of queries. |
| Queries by position | Queries in five bands, 1–3 to 51+. Number of queries, log scale. |
| Queries by CTR | Queries by click-through rate, 0–1% to 10%+. Number of queries, log scale. |
| Queries by impressions | Queries by impressions, 0–10 to 100K+. Number of queries, log scale. |
| Position against CTR | Each dot is a query, sized by impressions. The shaded band is positions 4–20, where one step up gains the most. Opportunities are drawn in their own colour; click a dot to open the query. |
| Opportunities | Queries on positions 4–20 with more impressions than most and a CTR below this site's own top-3 rate. Columns: query, position, CTR and **+ clicks**, the clicks it would add at that rate. Up to 10. |
| How concentrated clicks are | Queries sorted by clicks; the line is the running share of all their clicks, the dashed diagonal an even spread. With the share of clicks from the top 10% of queries, and how many queries bring 80% of clicks. |
| Query length | Queries by the number of words in them; under each bar, its share of clicks. |
| Brand, questions and the rest | Clicks, impressions and queries split into **Brand** (the query contains the property's name), **Questions** (it starts with a question word, the way people ask an assistant) and **Other**. |

The same five position bands are listed in [Positions](https://www.getlooploop.com/gllmolfar/docs/gsc-positions). Questions people search are also gathered in [AI](https://www.getlooploop.com/gllmolfar/docs/ai).

## States and messages

- **No queries** — the app says: "No queries in this period." Nothing to draw.
- **No benchmark** — the app says: "Too few queries on positions 1–3 to know this site's top-3 CTR, so there is nothing to measure the others against." In place of the opportunities.
- **No opportunity** — the app says: "No query fits: nothing on positions 4–20 with many impressions and a CTR below the top-3 rate." In place of the opportunities.
- **No clicks** — the app says: "No clicks in this period." In place of the concentration chart.
- **Short name** — the app says: "The property's name is too short to tell brand queries apart. Questions: the query starts with a question word." Brand is left out of the split.

## Related pages

- [Search Console: Performance](https://www.getlooploop.com/gllmolfar/docs/search-console.md): GSC › Performance: Google clicks, impressions, CTR and position read-only, kept on this computer and shown with their date when you are offline or signed out.
- [Search Console: Positions](https://www.getlooploop.com/gllmolfar/docs/gsc-positions.md): GSC › Positions: the period's queries in five bands of average position, and the queries on positions 4 to 20 where a small gain moves clicks most.
- [Search Console: Query clusters](https://www.getlooploop.com/gllmolfar/docs/gsc-query-clusters.md): GSC › Query clusters: up to 1000 Search Console queries grouped by meaning on this computer, with each cluster's clicks, position, pages and queries.
- [AI](https://www.getlooploop.com/gllmolfar/docs/ai.md): The AI screen: an AI readiness score, which AI bots may get in and what they get, what blocks quoting, trust signals, llms.txt, Markdown for agents.