What changed
- Role-aware default home after login and onboarding
- Marketing lens focused on brand narrative and campaigns
- SEO / Growth lens focused on prompts, gaps, and content loops
- CEO / Board lens focused on impact, risk, and loop health
Why it matters
Shared tools fail when every role sees the same overloaded nav. Lenses keep the system coherent without forcing one persona’s workflow on everyone.
Who it helps
Marketing
Starts on brand and message control.
SEO / Growth
Starts on visibility checks and gap backlog.
CEO / Founder
Starts on executive impact, not a tool tour.
Pain closed
One-size dashboard that nobody opens twice.