Models

Who actually runs the intelligence layer.

Consumer reach. Web gravity. API tokens. Three lenses, one map — so you stop guessing which model your buyers already live inside.
Consumer #1
ChatGPT

1B MAU · 2026-Q2

Web share #1
53.9%

ChatGPT

API model #1
11.6T

DeepSeek V4 Flash 0731

API family #1
21.8%

DeepSeek · 20.3T

Different charts answer different questions. MAU is not web share. Web share is not API load. Read the lens — then act.

Consumer · 2026-Q2

Where humans actually show up.

Sensor Tower snapshot reported by EFE / El País. Monthly active users — the loudest proxy for consumer mindshare.

ChatGPT
as of 2026-05
1BMAU
Gemini
as of 2026-Q2
472MMAU
DeepSeek
as of 2026-Q2
68.0MMAU
Claude
as of 2026-Q2
56.0MMAU
Grok
as of 2026-Q2
50.0MMAU
Perplexity
as of 2026-Q2
44.0MMAU
Copilot
as of 2026-Q2
31.0MMAU
Source
ChatGPT
53.9%
Gemini
27.9%
Claude
9.2%
DeepSeek
4.1%
Grok
2.4%
Perplexity
1.3%
Copilot
1.3%
Source

Web · 2026-05

Gravity on the open internet.

Similarweb public snapshot, compiled by Momentic. Traffic share is not the same as love — it’s where the browsers go.

API · 2026-08-17 → 2026-08-23

Tokens don’t lie.

OpenRouter rankings, 7-day token totals. Ranked by routed volume — a bright slice of developer + product demand.

#ModelTokens
01
DeepSeek V4 Flash 0731
DeepSeek · DeepSeek
11.6T
02
Ox Alpha
Ox · Ox
11.6T
03
MiMo-V2.5
MiMo · Xiaomi
9.9T
04
Hy3
Hunyuan · Tencent
8.2T
05
DeepSeek V4 Flash 0423
DeepSeek · DeepSeek
5.5T
06
GPT-5.6 Luna
GPT · OpenAI
4.9T
07
Nemotron
Nemotron · NVIDIA
4.7T
08
GLM 5.2
GLM · Z.ai
3.4T

Top 8 of 61 models, by tokens routed over 7 days. 5.7% of volume in the window sits in OpenRouter’s unnamed bucket and is counted in the totals, not in the rows.

Source

API families

Who owns the pipe.

Model names change weekly. Families show where volume concentrates when you zoom out.

DeepSeek
20.3T · top V4 Flash 0731
21.8%
Ox
11.6T · top Alpha
12.4%
MiMo
10.5T · top V2.5
11.2%
GPT
8.3T · top 5.6 Luna
8.9%
Hunyuan
8.2T · top Hy3
8.8%

Read this before you screenshot it.

  • MAU is not web share. Web share is not API load. Don’t mash lenses into one ranking.
  • Snapshots lag reality. Treat every number as a dated instrument reading, not eternal truth.
  • Provider press and third-party panels can disagree. We link sources — you decide weight.
  • Tokens on one router ≠ total industry compute. OpenRouter is a bright slice, not the whole sky.

Sources

Every number has a URL. No vibes. No “industry estimates” without a link.

Next move

Models set the field. Visibility is the game.

Know which systems answer your category — then measure if they name you. That’s the loop.

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