Models

Who actually runs the intelligence layer.

Consumer reach. Web gravity. API tokens. Three lenses, one map — so you stop guessing which model your buyers already live inside.
Consumer #1
ChatGPT

1B monthly users

Web share #1
57.5%

ChatGPT · 2026-09

API model #1
50.4T

DeepSeek V4.1 Flash 1017 · 7 days

API family #1
37.1%

DeepSeek · 73.4T tokens

Each lens is dated:Consumer · 2026-Q2Web · 2026-09API · 2026-10-27 → 2026-11-02

Different charts answer different questions. MAU is not web share. Web share is not API load. Read the lens — then act.

Consumer reach

Where humans actually show up.

Sensor Tower snapshot reported by EFE / El País. Users per month — the loudest proxy for consumer mindshare. Where a company reports a different count, the row says which.

2026-Q2
  1. ChatGPT
    monthly users · 2026-05
    1B
  2. Gemini
    monthly users · 2026-Q2
    472M
  3. DeepSeek
    monthly users · 2026-Q2
    68.0M
  4. Claude
    monthly users · 2026-Q2
    56.0M
  5. Grok
    monthly users · 2026-Q2
    50.0M
  6. Perplexity
    monthly users · 2026-Q2
    44.0M
  7. Copilot
    monthly users · 2026-Q2
    31.0M
Source
  1. ChatGPT
    +0.8 pt on the previous month
    3.6 pt57.5%
  2. Gemini
    -0.7 pt on the previous month
    2.2 pt25.7%
  3. Claude
    +0.3 pt on the previous month
    0.6 pt9.8%
  4. DeepSeek
    -0.1 pt on the previous month
    0.6 pt3.5%
  5. Grok
    -0.1 pt on the previous month
    0.4 pt2.0%
  6. Perplexity
    -0.1 pt on the previous month
    0.4 pt0.9%
  7. Copilot
    -0.1 pt on the previous month
    0.7 pt0.6%
Source

Web share

Gravity on the open internet.

Similarweb, worldwide web visits, compiled by Momentic. Share of visits among these seven assistants' websites; apps not included. Traffic share is not the same as love — it’s where the browsers go.

2026-09arrows: points since our 2026-05 reading

API tokens

Tokens don’t lie.

OpenRouter rankings, 7-day token totals. Ranked by routed volume — a bright slice of developer + product demand.

2026-10-27 → 2026-11-02
#ModelTokens
01
DeepSeek V4.1 Flash 1017
DeepSeek · DeepSeek
50.4T
02
GLM 5.3 Flash
GLM · Z.ai
15.3T
03
DeepSeek V4.1 Flash
DeepSeek · DeepSeek
15.1T
04
Hy4 preview
Hunyuan · Tencent
9.3T
05
GPT-6 Luna
GPT · OpenAI
9.2T
06
Claude Opus 5.5
Claude · Anthropic
6.7T
07
MiniMax M3.1 Flash
MiniMax · MiniMax
6.5T
08
Step 5 Preview
Step · StepFun
6.5T

Top 8 of 57 models, by tokens routed over 7 days. 6.0% of volume in the window sits in OpenRouter’s unnamed bucket and is counted in the totals, not in the rows.

Source

API families

Who owns the pipe.

Model names change weekly. Families show where volume concentrates when you zoom out — share of every token routed in the window, all versions of a family summed.

2026-10-27 → 2026-11-02
  1. DeepSeek
    73.4T tokens · top V4.1 Flash 1017
    37.1%
  2. GPT
    20.2T tokens · top 6 Luna
    10.2%
  3. GLM
    20.1T tokens · top 5.3 Flash
    10.2%
  4. Claude
    12.7T tokens · top Opus 5.5
    6.4%
  5. Hunyuan
    12.2T tokens · top Hy4 preview
    6.2%

Read this before you screenshot it.

  • MAU is not web share. Web share is not API load. Don’t mash lenses into one ranking.
  • Snapshots lag reality. Treat every number as a dated instrument reading, not eternal truth.
  • Provider press and third-party panels can disagree. We link sources — you decide weight.
  • Tokens on one router ≠ total industry compute. OpenRouter is a bright slice, not the whole sky.

Sources

Every number has a URL. No vibes. No “industry estimates” without a link. Last checked 3 November 2026.

On this topic

Do AI assistants mention us?

Every day The same questions asked of real assistants on a schedule, every answer kept in the evidence store. How the product works

Next move

Models set the field. Visibility is the game.

Know which systems answer your category — then measure if they name you. That’s the loop.

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