Models

Who actually runs the intelligence layer.

Consumer reach. Web gravity. API tokens. Three lenses, one map — so you stop guessing which model your buyers already live inside.
Consumer #1
ChatGPT

1B MAU · 2026-Q2

Web share #1
53.9%

ChatGPT

API model #1
34.6T

DeepSeek V4 Flash

API family #1
24.3%

DeepSeek · 45.8T

Different charts answer different questions. MAU is not web share. Web share is not API load. Read the lens — then act.

Consumer · 2026-Q2

Where humans actually show up.

Sensor Tower snapshot reported by EFE / El País. Monthly active users — the loudest proxy for consumer mindshare.

ChatGPT
as of 2026-05
1BMAU
Gemini
as of 2026-Q2
472MMAU
DeepSeek
as of 2026-Q2
68.0MMAU
Claude
as of 2026-Q2
56.0MMAU
Grok
as of 2026-Q2
50.0MMAU
Perplexity
as of 2026-Q2
44.0MMAU
Copilot
as of 2026-Q2
31.0MMAU
Source
ChatGPT
53.9%
Gemini
27.9%
Claude
9.2%
DeepSeek
4.1%
Grok
2.4%
Perplexity
1.3%
Copilot
1.3%
Source

Web · 2026-05

Gravity on the open internet.

Similarweb public snapshot, compiled by Momentic. Traffic share is not the same as love — it’s where the browsers go.

API · 2026-05

Tokens don’t lie.

OpenRouter rankings snapshot. Ranked by routed volume — a bright slice of developer + product demand.

#ModelTokens
01
DeepSeek V4 Flash
DeepSeek · DeepSeek
34.6T
02
MiMo V2.5
MiMo · Xiaomi
30.3T
03
HY3
Hunyuan · Tencent
22.8T
04
MiniMax M3
MiniMax · MiniMax
15.3T
05
GLM 5.2
GLM · Z.ai
13.4T
06
DeepSeek V4 Pro
DeepSeek · DeepSeek
11.2T
07
Gemini Flash
Gemini · Google
8.9T
08
Claude Sonnet
Claude · Anthropic
7.6T
Source

API families

Who owns the pipe.

Model names change weekly. Families show where volume concentrates when you zoom out.

DeepSeek
45.8T · top V4 Flash
24.3%
MiMo
30.3T · top V2.5
16.1%
Hunyuan
22.8T · top HY3
12.1%
MiniMax
15.3T · top M3
8.1%
GLM
13.4T · top GLM 5.2
7.1%

Read this before you screenshot it.

  • MAU is not web share. Web share is not API load. Don’t mash lenses into one ranking.
  • Snapshots lag reality. Treat every number as a dated instrument reading, not eternal truth.
  • Provider press and third-party panels can disagree. We link sources — you decide weight.
  • Tokens on one router ≠ total industry compute. OpenRouter is a bright slice, not the whole sky.

Sources

Every number has a URL. No vibes. No “industry estimates” without a link.

Next move

Models set the field. Visibility is the game.

Know which systems answer your category — then measure if they name you. That’s the loop.

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