News
What changed in search and AI this week
A weekly digest of search updates, AI assistants and the ads around them. Every claim dated and linked to its source.
Latest issue
An expectation is not an agreement
28 September – 4 October 2026: the spam update's second phase, Google's new quality guidance, Penske v. Google dismissed, and AI citations that fade in 11 days.
Read the issueArchive
September 2026
The week the numbers came in
21–27 September 2026: Google's spam update, and six measurements of where search traffic went — a panel, publishers, a court filing, an experiment.
15 min
The week Google closed the exit
16–23 September 2026: AI Overview links lead to AI Mode, Merchant Center switches on checkout by itself, and rank trackers lost up to 80% of their data.
13 min
The September shake-up nobody confirmed
Google ranking volatility from 2 to 16 September 2026: the 4 September drop reverted on the 13th, the 15 September spike, and the EEA results redesign beneath it.
10 min
Marketing News Weekly: AI Agents Move From Answers to Actions
A sourced weekly marketing digest: ChatGPT Images 2.5, Meta Muse, Google Ads AI Max and policy changes, plus the Google ad-tech ruling and an action plan.
7 min
Weekly Search & AI Digest: Google Finally Shows You the Numbers
Learn how Google's new AI report shows your content's visibility in AI Overviews, AI Mode, and Discover, without tracking clicks or queries.
7 min
August 2026
Weekly Search & AI Digest: Targets Stop Being Decorative
Google's 17 August bidding change, ChatGPT ads in 31 European markets, Cloudflare's pay-per-answer switch, and what the crawl-to-referral ratio can and cannot be used to claim.
8 min
Weekly Search & AI Digest: Google Spam Update, Citations, and Measurement
Google’s August spam update is complete. See the AI-search citation shift, measurement caveats, charts and an action plan for the week ahead.
7 min