ShortsChatGPT develops business analytics for mentions and clicks

ChatGPT develops business analytics

• ChatGPT is building mention and click charts for verified businesses.
• Prompt data and rival rankings remain hidden from businesses.
• OpenAI is developing a tool that lets businesses claim their presence and track success on ChatGPT.

Why it matters: Businesses can check verification options and assess the new charts alongside their existing visibility measures.

Sources: PPC Land, Search Engine Roundtable

Ziff Davis reports Google traffic loss

• Ziff Davis lost 37% of its Google search traffic in a year.
• Google's AI answers cited CNET, IGN and sister sites 2.7 billion times, nearly ten times the clicks sent back.

Why it matters: Publishers should compare search referral trends with AI answer citations rather than treating visibility as equivalent to traffic.

Sources: PPC Land, PPC Land

Bing adds AI visual summaries

• Bing has added an AI visual summary button to individual search snippets.
• The button opens an AI-generated graphic summarising the page's content.

Why it matters: Search teams should check how Bing represents their pages in generated graphics.

Sources: Search Engine Roundtable

Google confirms Merchant Center issues

• Google confirmed an ongoing issue affecting Merchant API, Merchant Center and feeds.

Why it matters: Retail search and advertising teams should check feed operations and monitor Google's status updates.

Sources: Search Engine Roundtable

Meta can add offers to copied ads

• Meta can add website offers to copied ads even when promotions are turned off.
• One Commerce Manager checkbox covers all ads, and Meta has not said whether it is on by default.

Why it matters: Advertisers should review the Commerce Manager setting and copied ads for unintended discounts.

Sources: PPC Land

Vibe adds Walmart shopper audiences

• Vibe campaigns gain access to Walmart shopper audiences built from store and web data.
• The announced measurement covers activity on brands' sites, not Walmart tills.

Why it matters: Advertisers can assess the new audiences while accounting for the limits on sales measurement.

Sources: PPC Land

How this brief is made

Every morning we read the public feeds of Google, OpenAI, Microsoft, Meta and three search and ads trade outlets, and keep the stories that change what search, AI-visibility and ads teams do. Each thesis is written from the linked source; vendor claims are the vendor's.