Start with a term
Select a concept you are working with. The graph brings its closest conceptual neighbours into focus rather than asking you to guess where to go next.
Glossary guide
How the knowledge graph works
The graph turns 1070 published glossary entries into a navigable map of related concepts. It is a discovery layer, not a claim that every connected term is interchangeable.
Read the relationship depth
Solid lines are direct connections. Dashed and dotted lines expand the path through second- and third-tier concepts, so a useful adjacent topic is not mistaken for the same thing.
Open the explanation
Every node leads to a glossary entry with a definition, practical context, sources and related terms. The graph helps discovery; the entry carries the evidence.
What to use the graph for
Plan internal links
Find pages and terms that belong in the same reader journey before adding a link only because two phrases happen to share a keyword.
Brief content
Move from a broad subject such as paid media or AI search to the concepts a useful brief should define, distinguish or cite.
Learn across disciplines
See where measurement, trust, SEO and paid acquisition overlap — the places where a one-channel decision often creates a second-order effect.
Asked out loud
spoken, not typedQuestions phrased as somebody would ask an assistant while working — grounded in the job behind the question, not a keyword variation.
I am planning an article — how do I know which glossary terms should link together?
Start with the term that names the article's job, then inspect its direct and second-tier connections. Link when the reader needs the second concept to understand, apply or measure the first — not merely because both terms appear in the same sentence.
planning a content briefinternal linking
Why does a graph connection not always mean two terms are the same thing?
A connection means the published definitions share meaningful concepts or an explicit relationship. Direct neighbours are close, while second- and third-tier links show the wider learning path. The term pages preserve the distinction in plain language.
checking topical overlapavoiding concept confusion
Can I use this to find gaps in our marketing documentation?
Yes. Explore a cluster, look for a concept that matters to your workflow but has no useful neighbour or entry, then use that gap as a writing or research backlog. A sparse area is a prompt to investigate, not proof that the topic is unimportant.
content auditdocumentation planning