ShortsGoogle AI Mode follow-up ads appear in search answers

Google AI Mode follow-up ads appear

• Search Engine Roundtable observed what appear to be Multiturn ads in responses to follow-up queries in Google AI Mode.
• Google previously announced the format.

Why it matters: PPC teams should watch how follow-up answer placements affect their AI search campaigns.

Sources: Search Engine Roundtable

Bing shows ads above AI Mode results

• Microsoft is showing search and shopping ads at the top of Bing AI Mode results.
• Bing AI Mode was formerly called Copilot Search.

Why it matters: Advertisers should account for another visible ad placement in AI search.

Sources: Search Engine Roundtable

Site estimates AI features supplied 21% of clicks

• One site opted out of Google’s AI features to estimate clicks from AI Overviews and AI Mode.
• The site estimated that Google’s AI features supplied 21% of its clicks, with a possible lift on regular listings.

Why it matters: The test offers SEO teams a way to consider AI features’ contribution alongside regular search traffic.

Sources: Search Engine Journal

Google Ads agent tool enables writes by default

• Google Ads MCP server version 0.0.6 added four write tools.
• Asset and label writes are enabled in default installs, although the server cannot change budgets.
• The guide describes the tool as read-only.

Why it matters: Teams using AI agents with Google Ads should review access and oversight of account changes.

Sources: PPC Land

Demand Gen Display controls move to ad groups

• Google is moving the Demand Gen Display opt-out to ad groups from 1 December.
• Integrations setting target_content_network to false will receive an error.
• Display-only ad groups will be paused.

Why it matters: PPC teams should review affected ad groups and API integrations before the change.

Sources: PPC Land

Google Analytics launches Data Manager beta

• Google has launched Data Manager in Google Analytics in beta.
• Google says the tool centralises management of data streams and connected products and visualises their connections and status.

Why it matters: Analytics teams have a new place to inspect data connections and their status.

Sources: Search Engine Roundtable

How this brief is made

Every morning we read the public feeds of Google, OpenAI, Microsoft, Meta and three search and ads trade outlets, and keep the stories that change what search, AI-visibility and ads teams do. Each thesis is written from the linked source; vendor claims are the vendor's.