copywriting

Content

kostja94/marketing-skillsskills.sh ↗

Installs

3,555

deduplicated, at the last sync

Since we started

+1%

22 readings, about 3 hours apart. Not a live curve.

Our category

Content

ours

Last read

Sep 3, 2026

from the directory

Our brief

ours

This skill assists users in writing and optimizing various forms of short-form marketing content, such as ad copy, headlines, CTAs, landing page text, and emails. It provides structured frameworks like PAS, AIDA, and BAB to help create conversion-focused material for different contexts.

What it produces
  • Framework recommendation
  • Headline options (2–3 variants)
  • Body copy structure
  • CTA copy options
  • A/B test suggestions
What it needs
  • Project context files (.claude/project-context.md or .cursor/project-context.md)
Paid services

not detected

The evidence does not contain any information regarding paid plans, APIs, or credentials required to use the skill.

Registration

not detected

The evidence does not contain any information regarding registration requirements for this skill.

Limits and human review

The skill cannot generate long-form article bodies; it directs users to a separate skill, 'article-content', for that purpose. It also requires the user to provide project context files if they exist, but cannot read or interpret them without explicit mention of their content.

Evidenceskills/content/copywriting/SKILL.md:1-111
skills/content/copywriting/SKILL.md1–111
---
name: copywriting
description: When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
metadata:
  version: 1.2.0
---

# Content: Copywriting

Guides **short-form marketing copy**—ads, landing pages, email, CTAs. Copywriting frameworks (PAS, AIDA, BAB) provide structure for conversion-focused copy. For **article body content** (blog posts, guides, long-form), see **article-content**.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice).

Identify:
1. **Context**: Ad, l

Read 1 of 1 text files in the skill.

Checked September 2026 · GemmaWritten from the skill's published files. Check the source before relying on access or cost details.

Installfrom the directory

npx skills add https://github.com/kostja94/marketing-skills

Installing happens there, not here. We are an index with an opinion, not a mirror.

What is inside itfrom the directory

SKILL.md

1 files — names only. The directory does not report sizes.

What the auditors foundfrom the directory

A skill is instructions your agent will follow and scripts it may run, so who checked it matters as much as how many people installed it.

Gen Agent Trust HubThe skill provides structured guidance and frameworks for copywriting tasks. It is purely informational and does not contain any executable code, network operations, or malicious patterns.Mar 28, 2026 · SAFEpass
SocketNo alertsMar 29, 2026pass
SnykRisk: LOW · No issuesMar 28, 2026 · LOWpass
Runlayer1 file scanned · No issuesMar 12, 2026 · NONEpass
ZeroLeaksScore: 93/100 · 2 sections analyzedApr 16, 2026 · NONEpass

Installs, reading by readingours

3.5k
3.6k
Aug 30, 202622 readings over 5 days, drawn as the last reading of each day.Sep 3, 2026

Axis starts at 3.5k, not zero — the range is 3.5k to 3.6k.

Asked out loudspoken, not typed

The same skill in the words people use speaking to an assistant rather than typing into a box. Each one carries the situation it came from, and each answer says only what the skill's own files support.

asking for marketing helpI need help writing some ad copy, what do I do?

This skill guides you through creating various marketing assets. It helps structure your content using frameworks like AIDA or PAS to ensure it is conversion-focused.

checking pricing detailsDo I need to pay for this copywriting tool?

The provided documentation does not mention any paid plans, APIs, or credentials required to use the skill.

Filed alongside itours