content-creation

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---
name: content-creation
description: Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.
user-invocable: false
---

# Content Creation Skill

Guidelines and frameworks for creating effective marketing content across channels.

## Content Type Templates

### Blog Post Structure
1. **Headline** — clear, benefit-driven, includes primary keyword (aim for 60 characters or less for SEO)
2. **Introduction** (100-150 words) — hook the reader with a question, statistic, bold claim, or relatable scenario. State what the post will cover. Include primary keyword.
3. **Body sections** (3-5 sections) — each with a descriptive subheading (H2). Use H3 for subsections. One core idea per section with supporting evidence, examples, or data.
4. **Conclusion** (75-100 words) — summarize key takeaways, reinforce the main message, include a call to action.
5. **Meta description** — under 160 characters, includes primary keyword, compels the click.

### Social Media Post Structure