A conversation is competitor-owned when models consistently prefer another brand for a prompt that matters to your pipeline or category. This is more severe than a simple non-mention: the default story already has a protagonist — and it is not you.
Response pattern
- Document the prompt and competitor pattern.
- Identify the asset or proof the competitor supplies that you lack.
- Open a loop with a shippable counter (page, comparison, proof, partnership).
- Re-check until ownership weakens or you accept the loss consciously.