Brand Visibility is the measurement plane: prompts in, structured outcomes out. It answers: Do models mention us? Prefer us? Describe us accurately? Prefer someone else?
You will use it to
- Establish and track a visibility score over time.
- Compare mention patterns against a competitor set.
- Inspect prompt-level transcripts and classifications.
- Seed Gaps and Loops from weak or missing outcomes.
Not a vanity leaderboard
Raw mention count can mislead. A single high-intent prompt owned by a competitor can matter more than ten low-intent name drops. Always pair score with gap quality.