Visibility score is a rollup of how your brand performs across a defined prompt set and model checks. It is directionally comparable over time for the same project configuration.
It measures
- Presence — are you mentioned for relevant prompts?
- Relative preference — do models lean toward you or a competitor?
- Stability — is performance consistent across runs and themes?
It does not measure
- Classic organic rankings or paid media ROAS by itself.
- Guaranteed future model behavior (models change).
- Brand equity in the full human population — only AI-mediated answers in scope.
Interpretation
Use score as a system vital sign. Diagnose with gaps and prompts; treat with loops.