A project is the atomic workspace unit: one brand (or product line), one primary domain, a competitor set, and the prompts/keywords that matter to you.
Steps
- Create an account and complete onboarding (or open an existing workspace).
- Enter your site URL and brand name — we normalize the domain and seed the project.
- Add competitors you actually lose deals or mindshare to (quality over quantity).
- Confirm keywords / themes that map to buying conversations, not vanity terms.
- Optional: connect Search Console / knowledge sources later for richer context.
What “good” looks like
3–8 real competitors, prompts that sound like buyer questions, and a domain that matches the brand you sell. Placeholder projects block the dashboard until setup finishes — by design.
Tip
If you manage multiple brands, use separate projects. Role lenses share data inside a project but keep default homes different per person.