seo-geo — GEO / Пошук з ШІ, навичка для агента від agricidaniel/claude-seo

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# Google AI Optimization Guide — primary-source synthesis (June 2026)

Google published a dedicated **AI optimization guide** under Search Central
docs (under the new "Generative AI fundamentals" section; announced via the
Search Central blog 2026-05-15, doc last updated 2026-06-29). Its position is
the most-cited primary source for how AI Overviews and AI Mode interact with
Search ranking. Every claude-seo audit that touches GEO should treat this doc
as the canonical reference and reject community claims that contradict it.

**Primary source:**
https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
(announcing blog: https://developers.google.com/search/blog/2026/05/a-new-resource-for-optimizing)

> **Companion doc — third-party SEO tools (2026-06-05):** Google published
> "Using third-party SEO tools, services, and advice." No tool guarantees
> rankings; third-party tools have **no access to Google's internal ranking
> data**; Google does not endorse vendors; evaluate AEO/GEO claims against
> official guidance; Search Console is the authoritative first-party source.
> claude-seo's scores are heuristics, not Google-internal signals — state this
> honestly in r

# `/llms.txt` — evidence-based reframe (June 2026)

## TL;DR

`/llms.txt` is **not currently consumed by any major AI search system**, and
**Google now states in its own docs that Google Search ignores it**. Generate
one anyway as low-cost optionality for non-Google AI services, but never present
it as a Google ranking or citation lever in any claude-seo report.

## Primary-source evidence

| Source | Date | What they said |
|---|---|---|
| **Google AI optimization guide** (docs) | 2026-06-29 | You don't need llms.txt/AI-text files for Google Search (incl. generative AI features); doing so "won't harm (nor help) your visibility or rankings in Google Search, **as Google Search ignores them**." |
| **John Mueller** (Google) | 2026 | Called the llms.txt discovery/differentiation use case "a dead end." |
| **John Mueller** (Google) — Reddit + Bluesky | 2025 | "No AI system currently uses llms.txt." Compared the file to deprecated meta keywords. |
| **Gary Illyes** (Google) — Search Central Live | July 2025 | Google has no plans to support llms.txt. |
| **SE Ranking** — 300k-domain study | November 2025 | Among the 50 most AI-cited domains, **only one** had an `/llms.txt`. |
| **Otterly

---
name: seo-geo
description: >
  Optimize content for AI Overviews (formerly SGE), ChatGPT web search,
  Perplexity, and other AI-powered search experiences. Generative Engine
  Optimization (GEO) analysis including brand mention signals, AI crawler
  accessibility, llms.txt compliance, passage-level citability scoring, and
  platform-specific optimization. Use when user says "AI Overviews", "SGE",
  "GEO", "AI search", "LLM optimization", "Perplexity", "AI citations",
  "ChatGPT search", or "AI visibility".
user-invocable: true
argument-hint: "[url]"
license: MIT
metadata:
  author: AgriciDaniel
  version: "2.2.5"
  category: seo
---

# AI Search / GEO Optimization (May 2026)

## Primary Source: Google's AI Optimization Guide

Google's official position, published under Search Central docs:

> "Optimizing for generative AI search is **still SEO** from Google's
> perspective. AEO and GEO are rebranded labels for the same work."

Read `references/google-ai-optimization-guide.md` for the full synthesis,
myth-busting list (`llms.txt`, chunking, AI-rephrasing, mention-farming,
all rejected by Google as ineffective), and the Who/How/Why test for
content quality.

Audits should frame G