A keyword research tool that pulls the questions Google displays in its 'People also ask' boxes for any search query.
Content strategists and SEO professionals who plan content or conduct keyword research.
01What AlsoAsked is and how it works
AlsoAsked connects to Google's search results and extracts the questions from the 'People also ask' (PAA) widget. When you enter a keyword, the tool runs a search and captures the initial set of related questions. It then expands each question recursively, building a tree of follow-up questions. The result is a visual map of questions organized by topic and search volume. The tool does not generate these questions; it mirrors what Google already surfaces. The data refreshes periodically to reflect changes in Google's PAA boxes.
It shows you the questions people ask after searching for a term, so you can write content that answers those questions.
02What to do about AlsoAsked data
Use the question tree to plan content. For each question in the tree, write a dedicated section or a separate article. Group questions by theme and create pillar pages that answer the broad query, then link to cluster pages for specific questions. AlsoAsked can also reveal gaps in your existing content: if a question appears but you have no answer for it, that is an opportunity. Prioritize questions with high implied search volume — the tool shows a relative volume indicator. Add FAQ schema to your pages that directly answer these questions to increase your chances of appearing in a PAA box yourself.
03How to measure or notice AlsoAsked data
The tool itself provides a visual tree with question nodes and a 'search volume' bar for each question. The volume is relative, not absolute, so compare questions within the same tree. You can also notice changes over time by running the same keyword monthly and comparing the tree structure. A shrinking tree may indicate that Google is reducing PAA for that query. A growing tree means more related questions are being surfaced. Outside the tool, you can manually check Google search results for the same query and see if the PAA questions match what AlsoAsked shows.
04Common mistakes when using AlsoAsked
- Treating the question tree as a fixed list. Google changes PAA frequently; the data is a snapshot, not a permanent guide.
- Ignoring the volume indicator. Not all questions are equally important; focus on those with higher relative volume.
- Writing one article that tries to answer every question in the tree. That creates a thin, unfocused page. Instead, create multiple pieces.
- Assuming the questions are actual user queries. They are algorithmically generated based on user behavior, but may not reflect exact search terms.
- Copying the questions verbatim as headings without adding unique value. Google penalizes thin content.
05Limits of AlsoAsked
AlsoAsked only shows questions that appear in Google's PAA boxes. It does not show all possible related queries, nor does it include questions from other sources like forums or social media. The volume data is relative and cannot be used for precise keyword difficulty analysis. The tool is limited to Google's results; it does not cover Bing, YouTube, or other search engines. AlsoAsked is often confused with a keyword research tool like Ahrefs or SEMrush, but it serves a different purpose: it focuses on question-based queries rather than all keyword variations. It is best used as a supplement to a broader keyword strategy.
06A worked example using AlsoAsked
Suppose you run a site about indoor gardening. You enter 'how to grow tomatoes indoors' into AlsoAsked. The tool returns a tree with questions like 'What size pot for indoor tomatoes?', 'Do tomatoes need direct sunlight?', 'How often to water indoor tomatoes?', and 'Best soil for indoor tomatoes?'. Each of these can become a separate blog post or a section in a comprehensive guide. You notice that 'What size pot' has a higher volume bar than 'Best soil', so you prioritize that article first. After publishing, you add FAQ schema to the page and monitor your Google Search Console for impressions on that question.
Frequently asked questions
How is AlsoAsked different from other keyword research tools?
AlsoAsked focuses exclusively on the questions that appear in Google's 'People also ask' boxes, rather than providing search volumes or keyword suggestions. This makes it unique for understanding the specific questions users ask and the sequence of those questions.
Should I use AlsoAsked for content planning?
Yes, if you want to create content that directly answers user intent and covers related follow-up questions. AlsoAsked's question tree helps you structure your content around real user queries, which can improve relevance and engagement.
How do I extract questions from AlsoAsked?
You enter a search query into the tool, and it automatically pulls the questions from Google's 'People also ask' widget. The results are displayed as a visual tree with question nodes and optional search volume bars.
Does AlsoAsked still work after Google's updates?
It depends on Google's continued display of 'People also ask' boxes, which have remained a consistent feature. However, the specific questions shown may change over time, so data should be treated as a snapshot.
What happens if I ignore the question tree from AlsoAsked?
You might miss related user queries and fail to cover the full user journey, leading to content that doesn't address what users actually want to know next. This can hurt engagement and search performance.
How often should I check AlsoAsked data?
It depends on your content update cycle. For evergreen topics, checking every few months may suffice; for trending topics, more frequent checks can capture shifts in user questions.
Asked out loud
spoken, not typedThe same term in the words somebody uses speaking to an assistant rather than typing into a box — written from the situation, which is why each one carries the situation it came from.
Use a tool like AlsoAsked. It pulls the questions from Google's 'People also ask' boxes and shows them in a visual tree, so you can see exactly what users want to know.
Try AlsoAsked. Enter your main topic and it will show you the questions people are searching for, which can give you a clear outline for your post.
AlsoAsked does that. It visualizes the question tree from Google's 'People also ask' so you can see the order in which users explore related topics.