seo

[{"code":"payment","match":"Pricing","path":"SKILL.md"}]

# Structured data reference

Use the type that matches the page's visible content and current search-feature eligibility. These examples are starting points; verify required and recommended properties against maintained Google Search and Schema.org documentation.

## Organization

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Example Company",
  "url": "https://example.com",
  "logo": "https://example.com/logo.png",
  "sameAs": [
    "https://twitter.com/example",
    "https://linkedin.com/company/example"
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+1-555-123-4567",
    "contactType": "customer service"
  }
}
</script>
```

## Article

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "How to Choose the Right Widget",
  "description": "Complete guide to selecting widgets for your needs.",
  "image": "https://example.com/article-image.jpg",
  "author": {
    "@type": "Person",
    "name": "Jane Smith",
    "url": "https://example.com/authors/jane-smith"
  },
  "publisher": {
    "@type": "Organization",
    "name":

---
name: seo
description: Optimize for search engine visibility and ranking. Use when asked to "improve SEO", "optimize for search", "fix meta tags", "add structured data", "sitemap optimization", or "search engine optimization".
license: MIT
metadata:
  author: web-quality-skills
  version: "2.0"
---

# SEO optimization

Search engine optimization based on Lighthouse SEO audits and Google Search guidelines. Focus on technical SEO, on-page optimization, and structured data.

## Evidence-led audit workflow

When a rendered page is available:

1. Run live Lighthouse SEO and Agentic Browsing checks when that capability is available; with Chrome DevTools MCP, use `lighthouse_audit`. Use the results to localize rendered-page failures.
2. Inspect signals Lighthouse cannot establish on its own: response headers, redirects, `robots.txt`, sitemap coverage, canonical consistency across page templates, structured-data eligibility, and Search Console evidence when the user provides access.
3. Separate technical crawl/index findings from content quality and authority. Do not invent ranking-factor weights or promise ranking changes.
4. Fix the source and re-run the same checks. For indexation o