seo-ecommerce

[{"code":"payment","match":"pricing","path":"SKILL.md"},{"code":"payment","match":"Pricing","path":"SKILL.md"},{"code":"payment","match":"Stripe","path":"SKILL.md"},{"code":"payment","match":"pricing","path":"references/marketplace-endpoints.md"},{"code":"payment","match":"Stripe","path":"references/ucp-universal-commerce-protocol.md"}]

# DataForSEO Merchant API Reference

Endpoint details for Google Shopping and Amazon marketplace data.

## Endpoints

### Google Shopping Products

| Field | Value |
|-------|-------|
| Endpoint | `merchant_google_products_search` |
| Method | POST (task) / GET (results) |
| Cost | $0.02 per call |
| Queue | Standard (60-80% savings vs live) |

**Parameters:**
- `keyword` (required) -- search query
- `location_code` (default: 2840 = US) -- DataForSEO location ID
- `language_code` (default: "en") -- language
- `price_min` / `price_max` (optional) -- filter by price range
- `sort_by` (optional) -- "relevance", "price_low_to_high", "price_high_to_low", "rating"
- `depth` (optional, default: 100) -- number of results

**Response fields:**
- `title` -- product listing title
- `price` -- numeric price value
- `currency` -- currency code (USD, EUR, etc.)
- `seller` -- merchant name
- `rating` -- product rating (float, 0-5)
- `reviews_count` -- number of reviews
- `url` -- product listing URL
- `image_url` -- product image URL
- `availability` -- "in_stock", "out_of_stock", "preorder"
- `delivery_info` -- shipping details text
- `product_id` -- Google Shopping product ID

### Google Shoppi

# UCP — Universal Commerce Protocol (June 2026)

UCP is a Google-initiated open standard, co-developed with Shopify, Etsy,
Wayfair, Target, and Walmart (20+ endorsers), plus payment partners (Stripe,
Visa, Mastercard, Adyen, Amex). Its purpose: let **AI agents discover,
negotiate, and transact with merchants without one-off integrations**. It is
interoperable with **A2A** (Agent2Agent), **AP2** (Agent Payments Protocol),
and **MCP**.

For commerce sites, UCP sits next to **Google Merchant Center feeds** and
**Google Business Profile** as the third leg of agent-era discovery. Google
confirms a first reference implementation for conversational buying in AI Mode
in Search; broader Universal Cart rollout details are reported from Google I/O
2026 keynote coverage; not confirmed on a Google-owned source.

**Primary sources (canonical, stable):**
- Google merchant developer guide: https://developers.google.com/merchant/ucp
  (and /merchant/ucp/guides/ucp-profile)
- Spec / overview: https://ucp.dev. ucp.dev lists **2026-04-08** as the latest
  release in its **date-based versioning** scheme (YYYY-MM-DD); revalidate
  before using it as a hard validator.

## What UCP is and isn't

| What it

---
name: seo-ecommerce
description: >
  E-commerce SEO analysis: Google Shopping visibility, Amazon marketplace
  intelligence, product schema validation, competitor pricing analysis, and
  marketplace keyword gaps. Combines on-page product SEO with marketplace data
  from DataForSEO Merchant API. Use when user says "ecommerce SEO", "product SEO",
  "Google Shopping", "marketplace SEO", "product schema", "Amazon SEO",
  "product listings", "shopping ads", or "merchant SEO".
user-invocable: true
argument-hint: "<url or keyword>"
license: MIT
compatibility: "Enhanced with DataForSEO Merchant API (optional)"
metadata:
  author: AgriciDaniel
  original_author: "Matej Marjanovic (Pro Hub Challenge)"
  version: "2.2.5"
  category: seo
---

# E-commerce SEO Analysis

Comprehensive product page optimization, marketplace intelligence, and
competitive pricing analysis. Works standalone (on-page + schema) and with
DataForSEO Merchant API for live Google Shopping and Amazon data.

## Commands

| Command | Purpose | DataForSEO? |
|---------|---------|-------------|
| `/seo ecommerce <url>` | Full e-commerce SEO analysis of a product page or store | Optional |
| `/seo ecommerce products <keywor